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1. |
Where do you buy toiletries such as soap and shampoo? |
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Please answer all questions. |
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I buy them at salons, beauty-supply shops, or specialty stores. |
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I buy them at my local drugstore, supermarket, or wherever is most convenient. |
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I buy them at the drugstore or supermarket with the lowest prices. |
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I buy them in bulk from discount warehouses so I can get the lowest unit price. |
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2. |
When you’re buying toilet paper and toothpaste, do you look for a particular brand or the best price? |
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Please answer all questions. |
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I always stick with the brands I like, regardless of price. |
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I usually stick with the brands I like, but sometimes I opt for the best deal. |
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I usually go for the best deal, as long as I like the brand. |
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I always go for the best price, regardless of the brand name. |
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3. |
Which of the following best describes your approach to grocery shopping? |
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Please answer all questions. |
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I clip coupons, create lists, and focus on getting the best deals I can find. |
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I try to be conscious of what I’m spending, but I’m not as organized as I should be. |
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I rarely have a grocery list, and I get distracted by store displays and impulse items. |
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When it comes to the supermarket, I’m like a kid in a candy shop—money is no object. |
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4. |
What kind of water do you usually drink at home? |
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Please answer all questions. |
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I drink name-brand bottled water, such as Evian, Perrier, or San Pellegrino. |
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I drink bottled water, but the brand name is not important to me. |
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I drink both bottled and tap water. |
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I drink tap water. |
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5. |
When you set up your most recent cell phone plan, which of the following did you do? |
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Please answer all questions. |
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I reviewed various plans’ minutes and multimedia features to make sure I chose the most cost-effective option. |
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I considered a pre-paid phone and/or local service plan to see if it would save me money. |
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All of the above. |
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None of the above. |
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